USL Technology is an NYC- and Gambian-based, minority- and woman-owned enterprise specialized in sustainable building and technology consulting with offerings in energy management, energy-code compliance and LEED certification, and support for decarbonization projects through financing and implementation plans. In NYC, USL aligns its work with the Climate Mobilization Act's goals, focusing on energy-efficient, affordable housing for underserved communities most vulnerable to climate change.
Sustainable development is local development.
Fatou Jabbie · CEO, USL Technology
USL Technology aims to extend its work and values into the founder's home country of The Gambia, where it is steering the development of two luxury sustainability resorts for the Camara-Goddard Hotel Group. The Group is part of a vision to give back to the African continent and foster sustainable development from every sector by creating organic change and opportunity for Africans. From advanced building certifications like LEED and EDGE to ensure minimal environmental impact and climate resiliency, to partnering with local government and organizations to hire and train locally, they have a vision for the next era of sustainable hospitality that starts now.
The challenge
As a new company seeking investment from multilateral lending institutions, private donors, and impact investors, the Camara-Goddard Hotel Group required a foundational marketing strategy, branding approach, and a portfolio of outreach collateral to secure a robust base of supporters and participants in its pioneering vision of transforming what sustainable tourism can be on the African continent.
What we delivered
PPWA completed a market analysis for impact-oriented grants that was equipped with market sizing, trends analysis, and user personas. We also built the Group's initial branding, marketing materials, and a fundraising strategy tailored to philanthropic organizations, private donors, corporate-responsibility initiatives, and impact investors.
Market analysis for impact-oriented grants — sizing, trends, and user personas.
Initial branding and marketing materials for the Camara-Goddard Hotel Group.
A fundraising strategy tailored to donors, philanthropy, and impact investors.
The results
Using PPWA's deliverables and recommendations, the Camara-Goddard Hotel Group is on track to fund its first phase of development — including build plans, site analyses, and feasibility studies. Completing phase one will enable the intended milestone of raising a significant amount of funding for phase two, which includes breaking ground for construction in late 2025.
Raising for a pioneering vision?
Whether you have a question about a fundraising approach, need support on financing models, or want to refine your pitch to impact investors — we'd love to hear from you.
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