Dunya Analytics is a climate- and nature-tech company building a digital platform that automates nature-risk analysis. Its outputs calculate the monetary costs related to biodiversity loss and meet company reporting requirements aligned with the Taskforce for Nature-related Financial Disclosures (TNFD).
Biodiversity loss poses greater risk to the economy than climate change.
OECD · Organisation for Economic Co-operation and Development
The challenge
Biodiversity loss and its risk to businesses is a new and complex topic to convey to mainstream companies and investors — yet its importance is rising in the minds of the world's top leaders and asset managers. Dunya Analytics is part of a new wave of startups aiming to simplify how nature can be measured and incorporated into companies' risk assessments and balance sheets. Dunya sought to refine its marketing and brand strategy to propel the company toward its next phase of investment.
What we delivered
PPWA helped Dunya Analytics update its brand and marketing strategy — including building a new website, insights content, and an audience-engagement strategy. As part of that engagement strategy, we analyzed their current social-media metrics to determine what content and engagement methods could best grow an organic following of informed, engaged, and supportive stakeholders.
The results
Using PPWA's recommendations, created content, and revised presence, Dunya Analytics has been able to pursue an ambitious funding strategy — harnessing climate-tech, impact, and mainstream investors alike to grow the company and deliver its product to multinational companies. The updated website and collateral helped the founders refine their messaging and expand their reach, while focusing on a differentiated, high-quality biodiversity-risk software product.
Ultimately, PPWA's work significantly contributed to Dunya Analytics' ability to reach its $1.2 million seed-funding milestone.
Telling an innovation story to investors?
Whether you see opportunity in the biodiversity risk space, need support on impact calculations, or evaluate product idea — we'd love to hear from you.
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