Scaling a nature and biodiversity risk technology platform.
“Biodiversity loss poses greater risk to the economy than climate change.”
About Dunya Analytics
Dunya Analytics is a climate- and nature-tech company building a digital platform that automates nature risk analysis. The outputs calculate the monetary costs related to biodiversity loss and meet company reporting requirements related to Taskforce for Nature-related Financial Disclosure (TNFD).
Dunya Analytics recently presented to over 500 attendees at a nature-tech showcase at GreenBiz24. It’s also a member of the Nature Tech Collective and is part of the Science Based Targets Network Corporate Engagement Program where it assists customers in setting science-based targets to protect nature and reverse biodiversity loss.
Challenge
Biodiversity loss and its risk to businesses is a new and complex topic to convey to mainstream companies and investors. Its importance, however, is rising in the minds of the world’s top leaders and asset managers. Dunya Analytics is part of new wave of start-ups aiming to simplify how nature can be measured and incorporated into companies’ risk assessments and balance sheets. Dunya Analytics sought to refine its marketing and brand strategy to propel the company towards its next phase of investment.
Deliverables
PPWA helped Dunya Analytics update its brand and marketing strategy, including building a new website, insights content and audience engagement strategy. As part of the engagement strategy, PPWA conducted an analysis of its current social media metrics to determine what type of content and engagement methods could best achieve the company’s goals of organically growing its following of informed, engaged and supportive stakeholders.
Results
Using PPWA’s recommendations and created content, Dunya Analytics has been able to pursue an ambitious funding strategy, harnessing climate-tech, impact and mainstream investors alike to help grow the company and deliver its product to multinational companies. The updated website and collateral helped the founders refine their messaging and expand their reach, while focusing on delivering a differentiated and high-quality biodiversity risk software product.