Building Minds' Expansion into the US Market
Building Minds, a rapidly growing energy management software company based in Berlin, specializes in a comprehensive system that aids real estate portfolio managers in managing the energy, carbon footprint and regulatory requirements of their buildings. Their platform also helps test different retrofit scenarios to achieve development and decarbonization goals. With strong inroads in the European market, where regulations around building standards and ESG reporting are stringent, Building Minds sought to expand its presence in the United States. They required additional product features to stand out in the competitive US market, especially in understanding the financial incentives for retrofit and decarbonization initiatives offered by federal, state, and local policies. Our consultancy partnered with Building Minds to navigate these complexities and support their successful US launch.
A Mind for Green Building
Building Minds discovered our consultancy through our demonstrated expertise in supporting green building business initiatives and sustainability. Recognizing the mutual benefit and interest, we initiated discussions to understand their ambitions for the US market. The initial consultation revealed the critical need for a comprehensive understanding of the diverse financial incentives available in the US, which would be pivotal in enhancing their product offering and making it standout in a new market.
Collaborative Development for US Market Entry
Our engagement with Building Minds was structured and collaborative, focusing on enhancing their product for the US market. Key steps included:
Understanding Product Requirements: Collaborating with Building Minds to understand their product roadmap and specific needs for the US launch.
Standardizing Incentives Navigation: Providing guidance on standardizing an approach to navigate the numerous and varied financial incentives available across federal, state, and local levels.
Custom Database and Visualization Tool: Creating a custom database and visualization tool that enabled Building Minds' product and commercial teams to quickly identify applicable incentives, understand their value, and integrate this knowledge into the product development roadmap.
Differentiated Product Development Roadmap
The collaborative effort led to significant advancements in Building Minds' product capabilities and market strategy for the US:
The creation of a comprehensive database allowed Building Minds to render accurate and aggregated information on financial incentives, enabling precise assessments of return on investment for retrofit decisions.
The new tool provided Building Minds' teams with the ability to offer a more robust product that could easily navigate complex incentive landscapes, making their solution more attractive to US customers.
As Building Minds prepares to launch their product in the US, we continue to refine their incentives data and focus on rules and regulations that affect their customers, ensuring their product remains competitive and compliant.
Our ongoing partnership ensures Building Minds remains well-equipped to meet the needs of the US market, supporting their goal of helping real estate managers achieve sustainability and decarbonization targets efficiently.