About PPWA
PPWA is a sustainable innovation studio. Founded in 2023, we work with startups and public companies turning data, AI, and sustainability into durable business advantage: the financial data being used to reprice risk around climate, the supply chains being engineered around volatile inputs, and the data platforms defining what sustainability infrastructure looks like next.
Our name isn't an acronym of long-gone founders. It represents the four living coordinates it takes to move something inside real organizations:
People, Places, Words, Actions.
Rochelle March
Founder and Principal
Rochelle is a sustainability expert, eco-quant, and presenter on data science, ESG and sustainability topics, with over a decade of experience calculating impact, designing sustainability strategies and applying machine learning to sustainable innovation products for a range of clients worldwide, from the largest tech companies to financial start-ups. Career highlights include creating one of the first datasets regarding corporate impact on the United Nations SDGs and being issued her first patent on an ESG ranking methodology. A former S&P Global alum and former Dun & Bradstreet Global Head of ESG Product, she also teaches at the University of Vermont's Grossman School of Business, where she launched the school's Applied AI in Sustainability curriculum for the MBA program.
LinkedIn →
Bam Zahraie
Founder and Principal
Bam has spent two decades leading strategy, innovation, and creative direction for Fortune 500 clients, from Microsoft to Novartis, focused on purpose-driven work that combines creativity, human insight, and the deliberate use of technology inside complex enterprises. He founded Havas's global innovation lab, NOW, and most recently served as Chief Experience Officer at The Considered. His first job was at the climate journalism outlet Grist, and he remains involved with conservation work in the San Juan Islands.
LinkedIn →Let's Talk.
Whether you're building the case from scratch, translating it into products and programs the organization can actually run, or working out where AI adds real value, we'd love to hear from you.
Thank you! We'll be in touch shortly.