# PPWA

> PPWA is a sustainable innovation studio. We work with startups and public companies turning data, AI, and sustainability into durable business advantage.

PPWA — People, Places, Words, Actions — is a sustainable innovation studio founded in 2023 by Rochelle March and Bam Zahraie. We help startups and public companies turn data, AI, and sustainability into durable business advantage. Work spans four areas: Climate Finance, Sustainability Strategy, Sustainable Innovation, and AI × Sustainability.

## Insights
- [The Cracks Between Banks and Insurers](https://ppwa.io/insights/cracks-between-banks-and-insurers): Climate risk moving between insurers and banks is real and new methods are making it something capital can price.
- [The ROI of Regenerative Agriculture](https://ppwa.io/insights/roi-of-regenerative-agriculture): Why the returns are real, and what you should actually be measuring.
- [When Insurance Stops Covering Risk, Who's Holding It?](https://ppwa.io/insights/when-insurance-stops-covering-risk): How risk is migrating between the insurance and banking worlds to those not yet ready for it.
- [What We Choose to Build](https://ppwa.io/insights/what-we-choose-to-build): How the decisions we make, or fail to make, compound across the next business cycle.
- [When the Physics of Climate Meet Capital Markets](https://ppwa.io/insights/climate-meets-capital): Growing evidence from central banks and peer review on the inescapable financial quality of climate.
- [AI: The Job Creator?](https://ppwa.io/insights/ai-the-job-creator): An efficiency machine poised to automate work faster than labor can adapt? Recent research tells a more nuanced story.
- [What EVs Say About the Sustainable Transition](https://ppwa.io/insights/evs-and-the-sustainability-transition): How visible shifts signal deeper transformation — and why sustainability remains a key driver of progress.
- [Seeing in the Dark: Sustainability Data in Private Markets](https://ppwa.io/insights/sustainability-in-private-markets): Transparency is becoming the new due diligence — powered by sustainability data.
- [Microplastics and the Business Imperative for Action](https://ppwa.io/insights/microplastics-and-business): Turning the plastics challenge into a catalyst for sustainable innovation and long-term value.
- [Biology Means Business: A Bioeconomic Wave](https://ppwa.io/insights/a-bioeconomic-wave): Biology is fast becoming a foundational platform for how companies design materials and build supply chains.
- [Data Fluency Is Now a Core Competency for Sustainability Leaders](https://ppwa.io/insights/why-data-fluency-is-now-a-core-competency-for-sustainability-leaders): How sustainability teams can use data to influence strategy, quantify ROI, and lead transformation.
- [The AI Imperative in Sustainability](https://ppwa.io/insights/ai-imperative-in-sustainability): Advancing sustainability means embracing tools that amplify human capacity — we must engage the AI space.
- [The Future of AI and Sustainability](https://ppwa.io/insights/ai-and-sustainability): New challenges and opportunities — minimizing the harm and maximizing the benefit is the way forward.
- [Unlocking the Next Wave of Economic Growth](https://ppwa.io/insights/the-next-wave): Climate-tech is undervalued — a major investment opportunity toward sustainable innovation.
- [A New Era of Sustainability: Thriving Through Adaptability](https://ppwa.io/insights/the-adaptive-mindset): An adaptive mindset helps businesses ameliorate risk and unlock new growth in a complex landscape.
- [A Breakdown of Nature Risk Data](https://ppwa.io/insights/nature-risk-data-sources): Not all nature data is the same — break it into distinct groups to guide biodiversity strategy.
- [The Growing Climate Change Tax](https://ppwa.io/insights/climate-change-is-a-tax): Climate events are a continuous, regressive tax on human health, infrastructure, and the economy.
- [Remote Work in the Decarbonization Journey](https://ppwa.io/insights/remote-work-a-powerful-tool-in-the-decarbonization-journey): As companies cut their carbon footprint, remote work emerges as an effective tool for real impact.
- [Our Top Open ESG Data Sources](https://ppwa.io/insights/the-top-open-esg-data-sources): Rising demand for transparency has many providers offering free data. These are our favorites.
- [Communications: The Missing Link in ESG Strategy](https://ppwa.io/insights/insight-esg-and-communications): Communication now bridges stakeholders and the evolving ESG narrative — beyond superficial gestures.
- [Harnessing ESG for Resiliency and Growth](https://ppwa.io/insights/harnessing-esg-for-resiliency-and-growth): Most of the crises businesses now plan for are ESG-shaped — which makes resilience planning and ESG strategy the same exercise.
- [Transforming Sustainability into Opportunity](https://ppwa.io/insights/insight-sustainability-into-opportunity): Regulation set the floor. What separates companies now is who treats ESG as a product problem rather than a reporting one.

## Case studies
- [Bridging AI and sustainability in graduate business education.](https://ppwa.io/case-studies/applied-ai-in-sustainability): How PPWA prepared MBA students at two top programs to work fluently with AI, GenAI workflows, and the data tools reshaping sustainable business.
- [Boosting sustainability education with innovation marketing.](https://ppwa.io/case-studies/bard-gps): How PPWA helped the #1 green MBA program punch above its marketing budget with a sharper content strategy and a brand-tuned AI content workflow.
- [Expanding a resilient real-estate platform into the US market.](https://ppwa.io/case-studies/building-minds): How PPWA helped Building Minds decode America's retrofit incentives — turning a fragmented policy landscape into a product advantage for their US launch.
- [Scaling a nature & biodiversity risk platform.](https://ppwa.io/case-studies/dunya-analytics): How PPWA rebuilt Dunya Analytics' brand, website, and content engine — helping a nature-tech startup reach its $1.2M seed milestone.
- [Connecting data to values for a wealth-management startup.](https://ppwa.io/case-studies/etcho): How PPWA helped Etcho evaluate SDG data vendors and build the impact calculations behind a stronger product — and a new round of funding.
- [A sustainable innovation strategy for plant-based ingredients.](https://ppwa.io/case-studies/ingredion): How PPWA helped Ingredion build a systematic approach to sustainable products by aligning internal functions and winning senior-level buy-in across the portfolio.
- [A global leader preparing for what's next.](https://ppwa.io/case-studies/nuveen-ai-leadership): How PPWA helped Nuveen's Responsible Investing team move from AI awareness to applied, responsible practice — in one hands-on immersion.
- [A blueprint for luxury sustainable tourism in Africa.](https://ppwa.io/case-studies/usl-technology): How PPWA built the brand, market analysis, and fundraising strategy behind luxury sustainability resorts in The Gambia and helped start a new vision for hospitality on the continent.
- [Expanding AI-powered data into ESG solutions.](https://ppwa.io/case-studies/veridion): How PPWA helped Veridion turn a promising new ESG data product into a standout solution — with a go-to-market strategy that converted interest into sales.
- [Launching scalable CSRD reporting for global clients.](https://ppwa.io/case-studies/zedra-csrd): How PPWA helped Zedra stand up a credible, compliant CSRD reporting service through co-creation, sales-readiness and scalability.

## People
- Rochelle March — Founder and Principal. Sustainability expert and eco-quant; former S&P Global and former Dun & Bradstreet Global Head of ESG Product; teaches Applied AI in Sustainability at the University of Vermont. https://www.linkedin.com/in/rochellejmarch/
- Bam Zahraie — Founder and Principal. Two decades leading strategy, innovation and creative direction for Fortune 500 clients; founded Havas's innovation lab NOW; former Chief Experience Officer at The Considered. https://www.linkedin.com/in/bam-zah/

## Pages
- About: https://ppwa.io/about
- Insights: https://ppwa.io/insights
- Case studies: https://ppwa.io/case-studies
- Contact: https://ppwa.io/about#connect